So this was a normal morning i woke up, had my coffee and started to spider around the internet checked my RSS and landed on a very interesting article by Profy stating ” Which of the Closed Google Services will you really miss“. Well for a moment the title was a bit concerning as i asked WTF is Google shutting down ! Well no not yet but the prediction did show a little down time for Google as well, which can be seen from their official blog posts on “Changes to Recruitment” and few left and right reads on the Google lay off and acceptance of Drop in Ad Revenue.
So far if i see the internet from a specific angle indeed Google have given allot in terms of Internet, it really is responsible for a bunch of companies to run their business, it do help companies make money from Ad Revenue, Google Apps and of course on daily bases we do see a huge chunk of Google for our regular search queries. New business called SEO consultancies and SEO companies are bi product of Google Search Engine. For Me if i talk personally well Google is part of my life , my mail, my search, my rss its all on Google.
The Question still stands “What if Google Collapse” What if the Credit crunch hit Google and its Ad Revenue starts to take the fall. Well there might be tiny possibility of that a huge prediction that it might happen.
Well the first scenario that is going to cause this collapse is the drop in Google Ad Revenue, meaning Advertisers pulling out their money from Google Adwords well its possible City Group, Ford, Toyota all are suffering they will pull out their money from their ad revenue if not pull out they will decrease their ad revenue based on their profit. Drop in Ad Revenue means drop in Google stocks thus starting up a chain reaction of lay offs initially and cutting down of certain products, few free services like Google Apps free edition, or other business services Google offer might disappear, don’t worry gMail wont go. This chain reaction will force google to cut down on the publishers and may be only list its ads on a limited list of publishers who have a specific range of traffic and user base.
So if that goes down it means our websites who make money out of Adsense are going to Go down, we will see more Public Service ads then the regular one, thus cutting down our revenue in return and we will be looking left and right for other options to make money out of the traffic on our web properties. Note when such a thing happens its the best time when local start ups are going to launch some service that will monopolize on this gap and maybe a new corporation gets founded. Most of the dot com successful start ups started during the dot com crash in 1990’s.
As they say “Recession is the best time of investment”, so this means one thing that the credit crunch has indeed caused a global recession for companies that are old and huge but it has also opened doors of opportunities for small companies to grow out big in this time of recession, meaning old giants to retire and new giants to emerge.
